Retail Evolution in Eastern European Countries: An Overview

Retail has evolved a lot in the last years. Still, compared to more mature markets (such as US, UK, Germany, France, Sweden, the Netherlands), retail in Eastern European countries is less developed, with more balanced supply and demand. According to GfK’s report on European Retail in 2018, in 2017 there was a slight increase (+1.9 percent) in the purchasing power within the European Union (EU28) countries, Romania having the biggest increase (+7.8 percent) [1]. However, Romania’s low per capita purchasing power shows a gap in wealth levels across Europe. Huge differences between Western and Eastern Europe are visible also in terms of per capita values for retail space. Thus, the purpose of …