0000000000139704
AUTHOR
Alma Pentescu
Retail Evolution in Eastern European Countries: An Overview
Retail has evolved a lot in the last years. Still, compared to more mature markets (such as US, UK, Germany, France, Sweden, the Netherlands), retail in Eastern European countries is less developed, with more balanced supply and demand. According to GfK’s report on European Retail in 2018, in 2017 there was a slight increase (+1.9 percent) in the purchasing power within the European Union (EU28) countries, Romania having the biggest increase (+7.8 percent) [1]. However, Romania’s low per capita purchasing power shows a gap in wealth levels across Europe. Huge differences between Western and Eastern Europe are visible also in terms of per capita values for retail space. Thus, the purpose of …
Employee Satisfaction Measurement – Part of Internal Marketing
Since 1980 service companies have realized that standards and technology are essential for the successful implementing of the adopted strategy, but not enough. Without employees with the proper attitude, knowledge and skills, strategy can not generate the desired results. Great service companies highlight that employees (front-line employees) are responsible for the implementation of the service strategy, their satisfaction and loyalty having a direct and strong influence on the satisfaction and loyalty of the customers. In this context, this paper aims to highlight the importance of employees in delivering reliable services, as well as how to measure employee satisfaction levels. Regarding…
Social Media's Impact on Healthcare Services
Abstract Taking into account the changes in recent years (the increased access to internet, the existence of affordable mobile devices and the ease of communication due to the growth of social media) it seems natural to investigate social media's impact on healthcare services. Furthermore, studies conducted worldwide show their benefits, both in terms of the patient, as well as the healthcare providers’. However, Romania's healthcare system faces serious problems on basic aspects. Thus, using secondary data, this paper aims to present the existing concerns about the impact of social media on healthcare services and to discuss to what extent they are applicable also in Romania.
Using Design Thinking to Redesign the Educational Experience
In a world that is ever changing and full of uncertainties, there is an undeniable need to equip students with competencies that exceed cognitive knowledge, thus enabling them to develop their individual potentials. Using case study methodology, Design Thinking and ProblemBased Learning, this paper presents a program that brought together students and teachers from different faculties with the purpose of developing innovative solutions to important and pressing societal challenges. Given the unprecedented context generated by the worldwide spread of SARS–COV2 Virus, the program challenged students to find solutions to redesign the educational process. The aim was to equip them with the skil…
Millennials, Peer-to-Peer Accommodation and the Hotel Industry
Today’s world market is a buyer’s market and the new customers, the millennials, are thoughtto be distinctively different than others. Technologically comfortable, the most educated generationever, multitaskers, and strongly influenced by friends and peers, millennials have a different buyingbehaviour and other expectations from service providers. Thus, companies from the hospitalityindustry and policy makers face a number of challenges in trying to meet their (future) demands. Atthe same time, the “sharing economy” has led to the rise of the peer-to-peer accommodation sectorand to a new business model (Airbnb). The aim of this paper is to present these challenges for the hotel industry, be…