0000000000148471
AUTHOR
Denise Voci
Supplemental_Material – Supplemental material for A motivation-based typology of media companies’ cross-border engagement
Supplemental material, Supplemental_Material for A motivation-based typology of media companies’ cross-border engagement by Johanna E Möller, Pamela Nölleke-Przybylski, Denise Voci, M Bjørn von Rimscha, Klaus-Dieter Altmeppen and Matthias Karmasin in European Journal of Communication
Patterns of structural and sequential ambidexterity in cross-border media management
ABSTRACT Organisational ambidexterity – the ability of a company to successfully link exploitation and exploration – is a fruitful approach for cross-border management. It is a crucial concept for media companies that, because of the dual (cultural and economic) character of their products, need to reconcile strategies of mere expansion with local customisation when engaging across borders. Drawing on semi-structured interviews with international media managers, this article captures patterns of ambidextrous strategising and organising in cross-border media activities. The article focuses on digitisation, which has altered the opportunities for balancing exploration and exploitation in inte…
Can digitisation help overcome linguistic and strategic disadvantages in international media markets? Exploring cross-border business opportunities for German-language media companies
The media economy and production literature offers insights into the international activities of media companies that provide products in ‘world languages’. Researchers point out that English-language content and, thus, English-language companies have a linguistic advantage and dominate the global media market. In comparison, there is limited knowledge of how companies that originate from non-dominant-language territories expand their activities abroad. This is all the more relevant as digitisation and fragmentation transform markets and new business opportunities arise. Against this background, we ask whether media companies from non-dominant-language markets can benefit from new constell…
A motivation-based typology of media companies’ cross-border engagement
This article contributes to theoretical discussions in the field of transnational media management research. We argue that investigating media companies’ activities abroad from a strategy-as-practice perspective can overcome shortcomings implied in research predominantly focusing on strategies applied by entire companies. This is especially valid in times of digitization where changing technological frameworks force media companies to internationalize and restructure their business models. Based on a comparative qualitative analysis of interviews with 34 international senior media managers, this article provides a typology of cross-border activities related to three types of motivations: e…