0000000000189327

AUTHOR

Andrea Prothero

0000-0002-5273-321x

showing 2 related works from this author

The experience of risk in families: conceptualisations and implications for transformative consumer research

2014

International audience; Families represent an important context for understanding and addressing the various forms of risk experienced by consumers. This article defines and discusses the concept of risk as it applies to the familial unit, with a particular focus on the liminal transitions that occur within families and the resiliency required for families to identify and adopt effective coping strategies to manage these transitions. A framework is proposed that offers researchers an approach for applying concepts related to family risk to various consumption-related problems and issues. This framework constitutes a starting point that can be developed and expanded to facilitate a deeper un…

familyliminalityStrategy and Managementmedia_common.quotation_subjectContext (language use)Consumer research[SHS]Humanities and Social SciencesUnit (housing)Sociologyta512resilienceriskmedia_commonMarketingConsumption (economics)JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economicsbusiness.industryField (Bourdieu)Public relationsTransformative learning[SHS.GESTION]Humanities and Social Sciences/Business administrationPsychological resiliencetransformative consumer researchbusinessLiminalitySocial psychologyJournal of Marketing Management
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The European consumers’ understanding and perceptions of the “organic” food regime

2004

This paper explores consumer understanding and perception of organic food, with specific reference to the relatively new concept of organic farmed salmon. Key themes associated with the term “organic” and its meaning, as determined by consumers, are explored and the role of labelling and regulatory authorities considered. Focus groups in five countries (UK, Germany, Spain, Norway and France) consisting of 196 participants showed that most consumers are confused about the meaning of the term organic and are largely unaware of the organic certification and labelling process. Many consumers were unsure, even sceptical about the concept of organic farmed salmon and display a large amount of dis…

0303 health sciencesDistrust030309 nutrition & dieteticsbusiness.industrymedia_common.quotation_subject05 social sciencesOrganic certificationFocus group03 medical and health sciencesAquaculturePerception0502 economics and businessBusiness Management and Accounting (miscellaneous)050211 marketing14. Life underwaterMeaning (existential)BusinessMarketingFood Sciencemedia_commonBritish Food Journal
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