6533b7d2fe1ef96bd125f63d
RESEARCH PRODUCT
The experience of risk in families: conceptualisations and implications for transformative consumer research
Lucie K. OzanneValérie-inès De La VilleSimone PettigrewIlaisaane M.e. FifitaLaurel AndersonLaura LuukkanenMarie Hélène Fosse-gomezDante M. PirouzMarie KindtWendy Attaya BolandAndrea ProtheroIngrid M. MartinTony Stovallsubject
familyliminalityStrategy and Managementmedia_common.quotation_subjectContext (language use)Consumer research[SHS]Humanities and Social SciencesUnit (housing)Sociologyta512resilienceriskmedia_commonMarketingConsumption (economics)JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economicsbusiness.industryField (Bourdieu)Public relationsTransformative learning[SHS.GESTION]Humanities and Social Sciences/Business administrationPsychological resiliencetransformative consumer researchbusinessLiminalitySocial psychologydescription
International audience; Families represent an important context for understanding and addressing the various forms of risk experienced by consumers. This article defines and discusses the concept of risk as it applies to the familial unit, with a particular focus on the liminal transitions that occur within families and the resiliency required for families to identify and adopt effective coping strategies to manage these transitions. A framework is proposed that offers researchers an approach for applying concepts related to family risk to various consumption-related problems and issues. This framework constitutes a starting point that can be developed and expanded to facilitate a deeper understanding of the internal and external forces that influence families and their well-being, and the role consumption plays therein. Potential avenues for future transformative consumer research are proposed in this important but under-developed field.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2014-09-10 | Journal of Marketing Management |