0000000000190310
AUTHOR
Kwang-ok Kim
showing 6 related works from this author
A cross-cultural study using Napping (R): Do Korean and French consumers perceive various green tea products differently?
2013
http://www.elsevier.com/locate/foodres ; WOS:000323239400065; International audience; With the increasing demands of global trading, interests in cross-cultural comparisons have increased to gain understanding in the differences of sensory perception and consumer acceptability. The objective of this study was to compare the differences in perception by Korean and French consumers of green tea produced in Korea, China, and Japan, using Napping (R) followed by ultra flash profile. In addition, overall acceptability was examined in both countries. The results of Napping (R) showed that the Korean consumers were able to discriminate the green teas according to their origins and processing metho…
Familiarity and liking playing a role on the perception of trained panelists: A cross-cultural study on teas
2015
Consumers cultural background is known to influence their food choice. To better understand the sensory perception across cultures, it is helpful to work with both a descriptive panel and consumers. This study examined how tea products of differing fermentation levels were described and liked by different cultures. Seven tea samples were evaluated by Korean and French trained panels and consumers. The trained panels evaluated the samples on appearance, flavor, and mouthfeel. The consumers rated the samples on acceptability and familiarity. The result indicated that both descriptive panels experienced varying degrees of taste and odor cross-modal interaction. On the unfamiliar samples, Frenc…
Consumers' attitude towards rice cooking processes in Korea, Japan, Thailand and France
2013
UT: 000317947100009; International audience; Concerns and attitudes towards nutrition, health, safety, commodity, and sensory appeal are the factors determining cooking processes in one's everyday life. A picture-word matching task was conducted in order to compare consumer's opinion on seven common rice-cooking processes (rinsing, soaking, adding other kinds of rice, cereals, and beans, brown rice germination, rapid-boiling, pressure-cooking, and steaming) in Korea, Japan, Thailand, and France. The results showed that, in each country, the more familiar a cooking process is, the more it is associated with sensory quality. Pressure-cooking, soaking and rapid-boiling were positively matched …
Cross-cultural differences in consumer quality perception of rice
2014
International audience; Most aspects of food product quality perception are culture-bound. We present a cross-cultural study aiming at understandinghow consumers from four countries (French, Japanese, Korean and Thai) perceive, describe and appreciate rice and ricequality. Marked differences were found in participants' motivation to consume rice: sensory and commodity in France; sensoryand health in Japan; nutrition and commodity in Thailand; and nutrition, health and safety in Korea. For the description of ricequalities, despite a few cultural differences, especially between Korean and Thai descriptions of white and brown rice samples,similar sensory profiles were obtained in the four coun…
How does culture affects the belief on rice cooking? Cross cultural study among Korea, Japan, Thailand and France
2011
How does culture affects the belief on rice cooking? Cross cultural study among Korea, Japan, Thailand and France. 9. Pangborn sensory science symposium
Cultural influences on the beliefs about nutritional value of rice
2012
Cultural influences on the beliefs about nutritional value of rice. the 5. european conference on Sensory and consumer research