0000000000190960
AUTHOR
Stephan Schlögl
showing 2 related works from this author
Watch This! The Influence of Recommender Systems and Social Factors on the Content Choices of Streaming Video on Demand Consumers
2021
Streaming Video-on-demand (SVOD) services are getting increasingly popular. Current research, however, lacks knowledge about consumers’ content decision processes and their respective influencing factors. Thus, the work reported on in this paper explores socio-technical interrelations of factors impacting content choices in SVOD, examining the social factors WOM, eWOM and peer mediation, as well as the technological influence of recommender systems. A research model based on the Theory of Reasoned Action and the Technology Acceptance Model was created and tested by an n = 186 study sample. Results show that the quality of a recommender system and not the social mapping functionality is the …
Digital Content Consumption : A Finnish-Austrian Cross-Country Analysis
2019
Online content consumption behavior has significantly changed. In particular, the growing success of legal media service providers such as Youtube, Netflix, or Spotify, has led to new modes of consumption. Research, however, still focuses predominately on illegal streaming and downloading behavior and its impact on media companies' commercial success. In order to paint a more comprehensive picture, we report on a cross-country study conducted in Austria and Finland, which explored digital content consumption habits and sources, young adults' attitudes towards illegal sources, and the importance of price, legality, ease of use as well as ease of access, and its influence on people's consumpt…