Alcohol boosts pheromone production in male flies and makes them sexier

The attraction of Drosophila melanogaster towards byproducts of alcoholic fermentation, especially ethanol, has been extensively studied 1–4. However, the adaptive value of this behavior has not been elucidated. Previous studies have suggested anthropomorphic interpretations of D. melanogaster behavior towards alcohols 5,6. Here, we instead assert that there exists a simple yet vital biological rationale for alcohol contact and consumption by these insects. We show that exposure to alcohols, especially methanol, results in an immediate amplification of fatty acid ester pheromone levels, which in turn elevates the probability that a male will successfully compete for a female during courtshi…