0000000000219617

AUTHOR

Ritva Pyykkönen

showing 2 related works from this author

Opiskelijan brändisuhteen kehittyminen Jyväskylän ammattikorkeakouluun

2015

ammattikorkeakoulutbränditasiakkaatpalvelumarkkinointiJyväskylän ammattikorkeakoulubrandkokemuksetbrand relationshipsuhdemarkkinointibrändisuhdeasiakaslähtöisyysdevelopment of a customer-based brand relationship
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Creating context as you go

2009

In this paper, we discuss how a short-range wireless communication scheme called Mobile Encounter Network (MEN) can provide additional value for both the consumer and the service/product provider (the company). When used as an information search system on the market environment, a MEN-based system allows services and products being promoted at the location they are available. From the customer's point of view, MEN may provide a "digitally augmented vision", an enhanced view to the current environment. Combined with a set of filtering and search rules this may provide a self-manageable context combining the user's own personal environment and preferences to the services and features availabl…

World Wide WebService (business)Product (business)Point (typography)Computer scienceProcess (computing)RevenueContext (language use)Market environmentSet (psychology)Proceedings of the 13th International MindTrek Conference: Everyday Life in the Ubiquitous Era
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