6533b830fe1ef96bd129793d

RESEARCH PRODUCT

Creating context as you go

Vesa A. KorhonenRitva Pyykkönen

subject

World Wide WebService (business)Product (business)Point (typography)Computer scienceProcess (computing)RevenueContext (language use)Market environmentSet (psychology)

description

In this paper, we discuss how a short-range wireless communication scheme called Mobile Encounter Network (MEN) can provide additional value for both the consumer and the service/product provider (the company). When used as an information search system on the market environment, a MEN-based system allows services and products being promoted at the location they are available. From the customer's point of view, MEN may provide a "digitally augmented vision", an enhanced view to the current environment. Combined with a set of filtering and search rules this may provide a self-manageable context combining the user's own personal environment and preferences to the services and features available in the current surroundings. An imaginary case study of this kind of system in execution is provided. The conclusion is that such method may can generate additional revenue to the company and please the customers' buying process.

yearjournalcountryeditionlanguage
2009-09-30Proceedings of the 13th International MindTrek Conference: Everyday Life in the Ubiquitous Era
https://doi.org/10.1145/1621841.1621849