Chapter 18 - Sensory Evaluation—Profiling and Preferences

International audience; Tasting has always been at the heart of coffee growing and production. Expert coffee tasting prevails while applying a correct and structured sensory evaluation still requires improvement. In reality, the key actors of the coffee sensory assessment all along the value chain are the expert coffee taster, the sensory analyst, and the consumer. A major challenge for sensory evaluation in coffee is bridging the gap between the expert tasters and consumers. It is especially important in coffee because, as a natural crop product, supplies and the quality of those supplies constantly change, and consumer preferences evolve over time. Thanks to the continuous innovation in t…