Marsala Wine and Porto Wine, two Important Stories and two Great Wines in Comparison. The Current Market Situation and Opportunities

Introduction Marsala wine is the oldest of the Sicilian wines and it takes its name from the little town where it is produced. It is one of the most famous fortified wines in the world thanks to its organoleptic qualities and its incredible versatility. Despite its ancient origin and its fame, which led this wine to be known all over the world, Marsala wine is for several years in a decline phase. Porto wine, has always been a true symbol of Portugal, is also very famous worldwide for centuries, it is obtained from different varieties of grapes grown in the Douro Valley and then it is aged in wooden barrels at the cellars of the Oporto City where it was then shipped to be exported all over …

Studio di alcuni aspetti del consumo di arance bionde in Italia mediante l’analisi multivariata

Importance of food labeling as a means of information and traceability according to consumers

Consumption patterns have considerably changed over recent years. We are witnessing more and more frequently to a lack of information (i.e. information asymmetry) between food producers and consumers, this generate in the consumer the latter need to access information related to processes of production of food and food distribution. Decisionmaking, in absence of further information, leads consumers to pay attention to food labeling. Food labels become the only tool for consumers to acquire additional information about products in order to make the purchase decision. In today’s modern and globalized market, labels limitations can be partially overcome by using Mobile Marketing tools, such as…

The Italian Consumers’ Preferences for Pasta: does Environment Matter?

Demand for food in developed countries is nowadays moving towards increasing contents of quality requisites. A large part of consumers lives in cities and demand for tasty and healthy food but pays also attention to environmental concerns and cultural references, to express their own lifestyles and ethical values. Agriculture can therefore increase income and employment through the supply of a wide range of valuable goods and services related with the countryside and the environment. As an effect of climate and environmental conditions, pasta made by Sicilian durum wheat, can be considered safer and healthier than standard pasta (alias common pasta) manufactured by major producing companies…

Study on consumer preferences for quality attributes of fig fruit after storage at room temperature

Fig (Ficus carica L.) is a nutritious fruit, rich in fiber, potassium, calcium, and iron. It is an important source of vitamins, amino acids, antioxidants and phenolic compounds that contribute to a healthy diet. In addition to Asian countries, fig is cultivated in the Mediterranean basin, where quality fruit has been produced since ancient times. Sicily in southern Italy traditionally cultivated ‘San Giovanni’ figs, but fig consumption has decreased. This cultivar is very interesting for its intrinsic qualities and its appreciation after storage by consumers could help its commercialization. The objective of this study is to know consumer preferences for quality attributes of ‘San Giovanni…

DISCOVER POTENTIAL SEGMENTS OF WINE SHOPS BASING ON SALES STRATEGIES BY CLUSTER ANALYSIS

The HORECA channel is a very important for promoting high-quality wines. In fact, through this distribution channel, consumers can experience wines before purchasing, taste them also with foods and receive additional information. Market segmentation is very crucial for businesses; therefore specific criteria must be applied for a successful segmentation. In this study wine shop segmentation was carried out by explorative hierarchical Cluster Analysis in order to discover potential segments of wine shops and wine bars based on their sales strategies. Moreover, wine shop(s) role in dissemination of information about quality wines was investigated. A census was carried out in a selected Italia…

La comunicazione a supporto delle aziende vitivinicole per la valorizzazione degli spumanti siciliani.

Il trend positivo che si è registrato negli ultimi due anni in Italia, sia per la commercializzazione che per l’export degli spumanti rispetto agli champagne, può essere per i produttori siciliani di spumante un trampolino di lancio per far affermare le loro produzioni sul mercato. Il presente lavoro, che rientra all’interno di una più ampia ricerca sul mercato degli spumanti siciliani, si pone come obiettivo quello di conoscere quali potenzialità di sviluppo può avere questo prodotto che, se pur di nicchia, è presente sui mercati prevalentemente regionali, ma poco valorizzato dai produttori stessi. In questa indagine si vuole, pertanto, conoscere il ruolo che la comunicazione può avere com…