The impact of artistic innovation on the public’s dispositions of the opera: a cultural dissonance approach

International audience

A conceptual model of the impact of artistic innovativeness on consumption experience and satisfaction of opera shows

Conférence en ligne; International audience

How do consumers perceive artistic innovation? Scale development and validation

Experiencing Artistic Innovativeness in Opera Shows

L’impact de l’incongruence d’un produit culturel nouveau sur l’acceptabilité d’une innovation artistique : un cadre théorique

In this research, we agree with the definition of artistic innovation as a new product/service (or a new feature of a product/service) that breaks existing artistic conventions. As a result, artistic innovations can be perceived as incongruous by consumers. Congruence/incongruence expresses a correspondence or a non-correspondence between two entities, which can be an object and the schema that it evokes (Meyers-Levy and Tybout, 1989) and/or two or more elements contained in an object (Mandler 1982). On theother hand, a perception of incongruence may elicit a feeling of dissonance in people, relying on the theory of cognitive dissonance. This defines it like the negative affective state cau…

Artistic Innovativeness in Opéra Shows and Its Impact on Consumption Experience

Initialement prévu à du 29 au 31 mars 2020, reporté aux 23, 24, 30 septembre et 1er octobre 2020; International audience