0000000000238698
AUTHOR
Adriana Vintean
showing 3 related works from this author
STIMULATING THE STUDENTS’ CREATIVITY IN THE FOREIGN LANGUAGE CLASS
2010
Throughout one’s life time each individual is required to find solutions to different problems by carrying out new operations, by combining the data and knowledge available, or by joining together disparate pieces of information. The students’ creative potential must be formed through teaching techniques that stimulate their resourcefulness: the essay, the scientific paper, the research project and the portfolio, which can be used as useful complementary evaluation methods as well.
ELECTRONIC DICTIONARIES AND ESP STUDENTS
2010
This article presents the results of an experiment conducted on two distinct groups of students attending our ESP classes in the academic year 2009-2010. The first group was formed of second year students majoring in business and the second group first year students majoring in computer science. The experiment involved presenting the students with a list of traditional dictionaries as compulsory course bibliography and a list of free electronic and internet dictionaries as additional resources in an attempt to prove that, irrespective of their major subject, most students prefer freeware dictionaries for their usefulness, currentness and user-friendliness; that is why they should be taught …
VISUAL VOCABULARY IN BRANDING
2011
Visual vocabulary or visual language is a set of symbols used to describe a system or a process; it refers to all graphical representations that supplement a brand image, a logo, and build a brand identity that is bound to remain invariable even when the sign undergoes fundamental changes. The article is a presentation of the concept of visual vocabulary/language and of its relevance to branding and marketing. We argue that these symbols are culturally dependent and a key element in brand design.