6533b873fe1ef96bd12d5d72
RESEARCH PRODUCT
VISUAL VOCABULARY IN BRANDING
Adriana VinteanOvidiu Matiusubject
ComputingMilieux_MISCELLANEOUSbrands visual vocabulary visual language marketingdescription
Visual vocabulary or visual language is a set of symbols used to describe a system or a process; it refers to all graphical representations that supplement a brand image, a logo, and build a brand identity that is bound to remain invariable even when the sign undergoes fundamental changes. The article is a presentation of the concept of visual vocabulary/language and of its relevance to branding and marketing. We argue that these symbols are culturally dependent and a key element in brand design.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2011-01-01 | Studies in Business and Economics |