Angel investors: Do cognitive biases in the decision basis cause less sustainable investments?

Angel investors are an essential part of a startup’s financing cycle, contributing venture capital and experience in a phase characterized by a high risk of failure. As they invest with private funds and ultimately make an independent decision to invest, we consider how rational their decision basis is by testing for cognitive biases. There is increasing pressure on investors to make sustainable investments, but numerous different guidelines make it challenging to determine their strategies. We have examined angel investors’ assessment of environmental variables and their experience with sustainable investment strategies. The research aims to answer the problem statement; Do cognitive biase…