The Louder, the Longer: Object Length Perception Is Influenced by Loudness, but Not by Pitch
Sound by itself can be a reliable source of information about an object&rsquo
Having a Drink with Tchaikovsky: The Crossmodal Influence of Background Music on the Taste of Beverages.
Abstract Previous research has shown that auditory cues can influence the flavor of food and drink. For instance, wine tastes better when preferred music is played. We have investigated whether a music background can modify judgments of the specific flavor pattern of a beverage, as opposed to mere preference. This was indeed the case. We explored the nature of this crosstalk between auditory and gustatory perception, and hypothesized that the ‘flavor’ of the background music carries over to the perceived flavor (i.e., descriptive and evaluative aspects) of beverages. First, we collected ratings of the subjective flavor of different music pieces. Then we used a between-subjects design to cro…