Verso una gestione sostenibile del patrimonio culturale e paesaggistico. Intuizioni dal progetto NEPTIS

The attractiveness of a touristic area depends on the combination of "magnet resources" and other complementary resources. The authors applied the resource-based view approach to understand how a touristic district can enrich its attractiveness. Empirically, authors focus on the district of Sicilian Baroque. Authors also consider how informatics solutions - provided by NEPTIS Project - may increase the valorisation of magnet resources, such as the landscape and cultural heritage of the Baroque sites