0000000000246520

AUTHOR

Amit Bar

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The role of culture and personality traits in board game habits and attitudes: Cross-cultural comparison between Denmark, Germany, and USA

2021

Abstract This study investigated whether variations in personality traits are related to board game usage patterns and attitudes, and whether such associations are expressed differently across countries that reflect different cultural orientations and values. A cross-sectional online survey was distributed among 486 Danes, Germans, and Americans, whose personalities were assessed through the NEO-FFI questionnaire. Participants also indicated their liking levels, attitudes, and playing frequency of board games. Results showed significant associations between personality traits and board game-related attitudes and habits. However, these associations were moderated by culture and primarily pre…

MarketingGermanDanishUser experience designbusiness.industrylanguageBig Five personality traitsPsychologybusinessPersonality psychologyCross-cultural studiesSocial psychologylanguage.human_languageJournal of Retailing and Consumer Services
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