0000000000264997
AUTHOR
Vesperi W
Corporate Museum and Organizational Memory in AgriFood Organization Sector
The competitive environment is becoming more complex. For this reason, it is called VUCA (Volatile, Uncertain, Complex and Ambiguous). Firms must identify new ways to maintain and increase their competitive advantage. Firms based their competitive advantage on the enhancement of knowledge and innovation. From this perspective, despite the vast literature on KM, corporate museums represent a little observed phenomenon. Corporate museums represent a new mechanism for the enhancement of knowledge and organizational memory. Despite this, studies on corporate museums focus only on the aspects of marketing and corporate branding. Few studies have addressed this phenomenon from the point of view o…
ENHANCE KNOWLEDGE MANAGEMENT PRACTICES IN AGRI-FOOD SECTOR: SOME PRELIMINARY CONSIDERATIONS
In recent years, corporate museums are becoming a very widespread organizational phenomenon. In the academic debate, studies on the corporate museum are few and focus exclusively on a communication and marketing perspective. In academic debate, only a small number of studies have focuses on this phenomenon from the knowledge management (KM) perspective. The corporate museum can become a place of representation of organizational memory and a source of knowledge and innovation. In management and organization studies, define organizational memory as a repository of knowledge and KM practices (Grant, 1997; Alavi & Leidner; 2001; Antunes & Pinheiro, 2020; Zahra, et al., 2020). In this st…
Organizational Memory and Knowledge Transfer in Agri-Food Organization: the Corporate Museum Way
Corporate museums represent an unexplored phenomenon under various aspects. In fact, numerous studies on corporate museum focus on marketing aspects. Although, the first corporate museums appeared in the early 1900s, few studies have addressed this phenomenon from the perspective of organizational memory and the transfer of knowledge. This study fits into this gap in the literature. From the perspective of organizational theory, the study analyzes the phenomenon of the corporate museum as a mechanism for knowledge transfer and organizational memory. To achieve this goal, this work uses a descriptive qualitative methodology, based on the analysis of a public dataset. The corporate museums in…