Cuerpos moldeables y vidas modulables: La invención del estado holísticamente saludable como bienestar (integral)

The article argues ?from the Deleuzian concepts of society of control, moulding and modulation and the Rosean theory on the economization and medicalization of life? that the expansion of the concept of health in terms of integral and subjective well-being is the effect of a socio-historical shift in the way we relate to this signifier, and therefore to our bodies and ourselves. We use this interpretative network to analyze the effects that the biopsychosocial health paradigm has had in the context of aesthetic surgery and fitness practice. As a result, we see that the expansion of the concept of health has extended the domain of medicine into the spheres of personal care and physical appea…