0000000000272140
AUTHOR
Mari Ainasoja
Ten facts about content marketing
Content marketing is facing what most trendy topics face: it is more publicly discussed than it is truly understood. Thus far content production has relied on case-specific, individual reports, and the final outcomes of content have provided surprises, both positive or negative. In hindsight it is easy to explain content success and failure, but academic studies on the logic of content creation and content life cycle have been missing. The ambitious goal of this research, Opening the Black Box of Content Marketing, funded by Business Finland, has been to systematically open up the logic of content marketing. In our project, we asked what constitutes content related expectations, how are con…
Designing a Eustress Toolbox : From entrepreneur experiences to an online service
Stress is typically seen as a negative phenomenon. However, the positive side of stress (i.e., eustress) has the potential to improve well-being, productivity, and innovativeness, thus increasing individuals’ daily resources at work. Focusing on eustress could enhance work engagement by turning some of the negatively perceived stressors into positive challenges. We explored this possibility by interviewing 21 Finnish entrepreneurs from various fields regarding their experiences of eustress. Nine of the interviewed entrepreneurs also recorded a eustress diary. Based on thematic analysis of the interview data, six main themes supporting eustress were identified: (a) Selfreflection toward chan…