0000000000293953

AUTHOR

Nora Hänninen

showing 3 related works from this author

Environmental values and customer-perceived value in industrial supplier relationships

2017

This study addresses a gap in the research on supply channel management by integrating environmental values and value creation in the context of buyer-supplier relationships. This study has two objectives: (i) to explore the environmental values structure of industrial customers, and (ii) to test the effect of environmental values on overall value perceptions. The effect of customer's environmental values on the supplier's environmental image and customer-perceived value is tested with structural equation modeling using the PLS method. The empirical analysis is based on a global sample of industrial companies that have a high impact on the environment (n = 121). Key findings of this study a…

customer-perceived valueValue creationRenewable Energy Sustainability and the EnvironmentStrategy and Management05 social sciencesChannel managementEnvironmental economicsenvironmental valuesIndustrial and Manufacturing EngineeringStructural equation modelingympäristöarvotSupplier relationship management0502 economics and business050501 criminologyPerfect competitionBusinessMarketingEnvironmental scanningta512industrial relationshipsenvironmental suppliersCompetence (human resources)050203 business & management0505 lawGeneral Environmental ScienceJournal of Cleaner Production
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The effect of marketing communication on business relationship loyalty

2017

Purpose The purpose of this paper is to create a new understanding of industrial business-to-business (B2B) relationships by connecting the theoretical streams of marketing communications and relationship marketing. This study tests how various marketing communication channels and communication quality increase the transformation of customer-perceived value into customer loyalty. Design/methodology/approach The theoretical framework consists of links between customer-perceived value, marketing communication quality, channel effectiveness, and customer loyalty. The age of the business relationship is also taken into consideration. Empirical testing is based on global survey data (n=121) col…

MarketingReturn on marketing investmentlojaaliusDigital marketingbusiness.industryMarketing effectiveness05 social sciencesB2B relationshipsAdvertisingMarketing strategyMarketing managementBusiness marketing0502 economics and business050211 marketingcommunication channelsMarketingMarketing researchbusinessRelationship marketing050203 business & managementperceived valueindustrial marketing
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Environmental values in industrial marketing relationships

2017

Concern for the natural environment has become an issue that virtually all companies have to address. Literature suggests that an environmentally oriented marketing strategy, such as an environmental brand image, yields competitive advantage for the supplier in the form of improved customer outcomes and financial performance. At the same time, key barriers to environmental purchasing are found to be related to higher perceived cost and lack of environmental interest among purchasing professionals. In addition, research has repeatedly revealed a gap between customers’ environmental values and attitudes and their manifestation in purchasing behavior. This dissertation contributes to the inter…

lojaaliusympäristökilpailukykytuottosurvey methodasenteetPLSkannattavuusenvironmental valuesasiakaslähtöisyysympäristöarvotasiakkaatasiakassuhdemarketing communicationarvotindustrial marketingmotivaatiobuyer-supplier relationshipostokäyttäytyminenkuluttajakäyttäytyminenloyaltyperiaatteetmarkkinointikulutustottumuksetluonnonympäristöcustomer value
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