Explosive Self-Confident Femininity: Experienced and Remembered Girl Energy

This chapter focuses on how the target group of the 1990s girl power phenomenon made meaning of girl power in the Finnish context. The chapter takes a retrospective look at the phenomenon through the lens of girl energy, a concept used for girl power in Finland. Through memory work, Aino Tormulainen, Heta Mulari and Myry Voipio analyze a sample of adult women’s experiences of being adolescents during the most intensive years of Finnish girl energy. The chapter focuses on three key themes through which the informants remembered the phenomenon: femininity, gender equality, and friendship.