0000000000300034
AUTHOR
Kalliopi Chatzipanagiotou
showing 2 related works from this author
Pictorial content, sequence of conflicting online reviews and consumer decision-making: the stimulus-organism-response model revisited
2020
Abstract Conflicting online reviews challenge the consumer’s decision-making processes. Furthermore, increase in visual content, both positive and negative, adds complexity. This study analyses conflicting online reviews based on text and photos using automatic processing patterns and conscious perceptions. The study is built on the stimulus-organism-response model revisited by Jacoby (2002), and captures nonlinear eye-tracking data and a questionnaire. A fsQCA analysis suggests that the order of the positive and negative stimuli strongly influence the way respondents perceive the overall meaning of a sequence of online reviews, supporting primacy-recency effects. In addition, the visualiza…
The role of emotions and conflicting online reviews on consumers' purchase intentions
2018
Abstract Drawing on dual-process theories, this paper explains how the systematic and heuristic information processing of online reviews with conflicting information can influence consumers' purchase decision making. The study adopts major assumptions of complexity and configuration theory in employing fuzzy-set qualitative comparative analysis on 680 TripAdvisor users to test the complex interrelationships between emotions and the systematic and heuristic cues used in processing reviews. The results show that the systematic and heuristic processing of online reviews can produce independent impacts on consumer decision making. Both processing routes can interact with each other to affect th…