The integration of artisans into the tourism industry: the case study of Barcelos UNESCO Creative City

Purpose: The study analyses the inclusion of artisans in the tourism business sector in the creative city of Barcelos. It also provides a complementary analysis of the development of tourism enterprises after the COVID-19 period. Methodology: Semi-structured interviews were conducted with different Stakeholders, in-depth documentary analysis of the total number of active artisans in the municipality, complementing the study with the analysis of entrepreneurship indicators of the Municipality of Barcelos, before and immediately after the COVID-19 period, using the SABI database. Findings: It has been possible to identify the evolution of the business fabric of companies related to the touris…