0000000000327716
AUTHOR
Terchila Sorin
showing 2 related works from this author
METHODS USED IN AUDIENCE MEASUREMENT OF MASS MEDIA CHANNELS TYPES, RESULTS AND IMPACT
2015
In the present research I will analyze the reactions and opinions of the interviewed persons regarding the main methods used in audience measurement of mass media channels and also it will be analyzed the types, the results and the impact. At the same time, it is aimed at bringing in a connection between the results of audience surveys and the communication strategies developed by public and private companies. Thereby, I will use the interview as a qualitative research method, to confirm or infirm the hypothesis of the present research.
THE ROLE OF NATIONAL AUDIOVISUAL COUNCIL FROM ROMANIA AND THE IMPACT ON ELABORATING COMMUNICATION STRATEGIES
2015
In the present research I will analyze the reactions and opinions of the interviewed persons regarding the role of National Audiovisual Council from Romania, and also it will be analyzed the impact on elaborating communication strategiesy. At the same time, it is aimed at presenting some comparisons between: the general activity of the National Audiovisual Council and the displaying of main objectives, as well as the expectations of the public opinion about the work of this institution. Thereby, I will use the interview as a qualitative research method, to confirm or infirm the hypothesis of the present research.