6533b7d8fe1ef96bd126b374
RESEARCH PRODUCT
METHODS USED IN AUDIENCE MEASUREMENT OF MASS MEDIA CHANNELS TYPES, RESULTS AND IMPACT
Terchila Sorinsubject
Audience measurement methods mass mediajel:M37description
In the present research I will analyze the reactions and opinions of the interviewed persons regarding the main methods used in audience measurement of mass media channels and also it will be analyzed the types, the results and the impact. At the same time, it is aimed at bringing in a connection between the results of audience surveys and the communication strategies developed by public and private companies. Thereby, I will use the interview as a qualitative research method, to confirm or infirm the hypothesis of the present research.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2015-01-01 | Revista Economica |