0000000000339691
AUTHOR
Laura Paatelainen
A functional analysis of the Finnish 2012 presidential debates
English: Functional theory of political campaign discourse has been applied widely to analysis political campaign discourse, especially political debates. However, there have been claims that the theory is not a suitable tool for analysing political debates outside the United States. In this paper the functional theory of political campaign discourse is applied to the analysis of Finnish 2012 presidential debates. In addition to forming a clearer picture of Finnish political campaign discourse, the aim is to compare the results to those reached in the United States and to reach a better understanding of possible differences between the two political cultures. Finally, the paper poses a ques…
A Functional Analysis of the Finnish 2012 Presidential Elections
This study applied the functional theory of political campaign discourse, developed for political campaigns in the United States to two televised presidential debates in the 2012 presidential elections in Finland. Acclaims were the most preferred statement by the candidates, with agreements being the least preferred. Policy was discussed more than character during the debates. General goals and ideals were used more frequently to acclaim than to attack. Results are generally consistent with the results of previous studies of presidential elections in the US and other countries. However, differences did emerge: the classical functional categories were supplemented by a new category, the role…
Sosiaalisen median kommenttien analyysi multimodaalisesta näkökulmasta digitaalisen journalismin ja poliittisen viestinnän tutkimuksessa
Societal discussions flow on social media platforms that are studied by researchers in multiple ways and through various kinds of data sets that are extracted from them. In the studies of these discussions, multimodality unravels the semiotic modes that are communication resources through which meanings are socially and culturally created and expressed. In addition, the viewpoint of affordances can be used for viewing the functions of social media platforms and their discussions. Furthermore, this review was conducted to better understand how social media comments are researched from the perspective of multimodality in the context of digital journalism and political communication. A systema…