Evaluating consumers' sustainable choice of wine: A store experiment

Poster (1 page) ; http://www.pangborn2013.com/; International audience; In order to develop successful environmentally sustainable policies that help consumers to change their consumption patterns, it is necessary to better understand consumers' choice criteria and the potential impact of an information campaign. As hypothetical methods are often criticized and as Smith (1980) and Lewitt and List (2007) have shown that laboratory behavior is a good indicator of actual behavior, an experiment was conducted in an experimental store. This option makes possible to control the range of proposed wines and their prices and thus to study the impact of production process, price on purchase and to ev…