0000000000348574
AUTHOR
Shehzad Khalid
An Ensemble Model for Consumer Emotion Prediction Using EEG Signals for Neuromarketing Applications.
Traditional advertising techniques seek to govern the consumer’s opinion toward a product, which may not reflect their actual behavior at the time of purchase. It is probable that advertisers misjudge consumer behavior because predicted opinions do not always correspond to consumers’ actual purchase behaviors. Neuromarketing is the new paradigm of understanding customer buyer behavior and decision making, as well as the prediction of their gestures for product utilization through an unconscious process. Existing methods do not focus on effective preprocessing and classification techniques of electroencephalogram (EEG) signals, so in this study, an effective method for preprocessing and clas…
Classification of EEG signals for prediction of epileptic seizures
Epilepsy is a common brain disorder that causes patients to face multiple seizures in a single day. Around 65 million people are affected by epilepsy worldwide. Patients with focal epilepsy can be treated with surgery, whereas generalized epileptic seizures can be managed with medications. It has been noted that in more than 30% of cases, these medications fail to control epileptic seizures, resulting in accidents and limiting the patient’s life. Predicting epileptic seizures in such patients prior to the commencement of an oncoming seizure is critical so that the seizure can be treated with preventive medicines before it occurs. Electroencephalogram (EEG) signals of patients recorded to ob…
Exploring Lightweight Deep Learning Solution for Malware Detection in IoT Constraint Environment
The present era is facing the industrial revolution. Machine-to-Machine (M2M) communication paradigm is becoming prevalent. Resultantly, the computational capabilities are being embedded in everyday objects called things. When connected to the internet, these things create an Internet of Things (IoT). However, the things are resource-constrained devices that have limited computational power. The connectivity of the things with the internet raises the challenges of the security. The user sensitive information processed by the things is also susceptible to the trusability issues. Therefore, the proliferation of cybersecurity risks and malware threat increases the need for enhanced security in…
An Ensemble Learning Method for Emotion Charting Using Multimodal Physiological Signals
Emotion charting using multimodal signals has gained great demand for stroke-affected patients, for psychiatrists while examining patients, and for neuromarketing applications. Multimodal signals for emotion charting include electrocardiogram (ECG) signals, electroencephalogram (EEG) signals, and galvanic skin response (GSR) signals. EEG, ECG, and GSR are also known as physiological signals, which can be used for identification of human emotions. Due to the unbiased nature of physiological signals, this field has become a great motivation in recent research as physiological signals are generated autonomously from human central nervous system. Researchers have developed multiple methods for …