Individual differences in adaptive choice strategies
Abstract Individual differences in compensatory and non-compensatory choice processes remain an unresolved issue for decision process researchers. This study investigates the stability and nature of individual differences in choice processes when individuals adapt to changes in the structure of the choice environment, namely the correlation among the choice attributes. By means of process tracing techniques, between-subjects differences in choice processing (option-based or attribute based) were found to be stable across different tasks. Individuals with higher openness to experience and ability to solve reasoning tasks were found to be more adaptive, that is to switch more promptly their c…
Animation attracts: The attraction effect in an on-line shopping environment
Two studies examine the attraction effect - an inconsistent choice behavior typically observed when consumers are presented with two products (target and competitor), both good for different reasons, and a worse "decoy" - in the context of on-line consumer decisions with different product displays (animated or static). The experiments, with different participant populations, show that the attraction effect in an on-line shopping environment depends on the animation format of the products. Experiment 1 (with Italian participants) suggests that the attraction effect is eliminated when target and competitor are both animated and is accentuated when the target is animated and the competitor is …