Process innovation objectives and management complementarities: patterns, drivers, co-adoption and performance effects
[EN] The excessive concentration of the innovation literature on product development, its drivers and effects, has almost neglected an important strategy which develops and sustains a firm's competitive advantage: process development or innovation. This is an examination of process innovation as more than a mere dependent variable for predicting innovators. It provides insights into the poor attention that process innovation variable has received as an indicator of a firm's performance. In addition, the paper relates this process with the management innovation phenomenon. Using 8,977 firms from Spain through CIS data, findings suggest: (1) most process innovation performance is explained wi…