Analyzing the strategies used in media discourse management

2015

Digital economy is based on digital revolution and information management that gave rise to the new media image in the era of globalization. Media and media discourse management is a completely new concept for establishing innovative relations between manufacturer and consumer. The subject of interest of the present article is the analysis of the existing strategies in media discourse management. The introduction concerns the etymological meanings of the notion of discourse and its application. The main objective of the study is to reveal the capacity of media discourse management in expanding the consumers’ cognitive resources and maintaining stable information links in everyday life. The …