Increasing Vaccine Acceptance and Uptake: A Review of the Evidence

This article reviews the latest research on behavioral interventions to increase vaccine acceptance and uptake identifying the policies that work and underlying the determinants of their success. We focus primarily on studies that appeared after the publication of Brewer et al.’s (2017) in-depth survey of the behavioral literature on vaccination. We identify four major types of interventions that were tested in the lab, online or in the field: social norms-based interventions, opting-out strategies, reminders and recalls, and loss-framed/gain-framed messages (tailored to a particular population or not). Studies covered in this article can be a valuable resource to researchers as well as to …