Tourism in the European economic crisis: Mediatised worldmaking and new tourist imaginaries in Greece

2016

The article interrogates the rationale and origins of changing imaginaries of tourism in Greece in the context of the current economic crisis. We detect a radical change in the ‘picture’ of the country that circulates in global media conduits (YouTube, Facebook, official press websites and personal blogs). We enact a journey into past media representations of Greece as an idyllic peasant and working-class site, but proceed to highlight that such representations are being recycled today by Greeks (especially but not exclusively) living and studying abroad. This stereotype, which focuses on embodied understandings of happiness and well-being, is being challenged by the current economic crisi…