Coopetition during times of crisis

The aim of this study was to examine how organizations integrate and use coopetition as strategy during times of crisis and how it potentially differs from normal circumstances. Despite much research in the topic of coopetition there was a lack of previous research literature that examines how coopetition is affected during market crises. Our inspiration for our thesis initially came from an article by Crick and Crick (2020) which suggested that due to the lack of sound research on the topic of coopetition during times of crisis, businesses might get into such relationships without enough knowledge, which can possibly lead to grave consequences. In conducting the research, we chose to utili…