0000000000382529
AUTHOR
Youenn Loheac
Cafet'n'Lab - Mise au point de nouvelles méthodologies pour étudier l'influence de l'information et des caractéristiques des produits sur les choix alimentaires
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Information nutritionnelle, choix et caractéristiques des consommateurs
Consumers’ food decisions are based on the information they receive and on their own individual characteristics. This paper is based on an experiment using experimental economics and sensory evaluation to measure individual characteristics of participants and to analyze the impact of nutritional information relative to orange juice. The aim is to explore the potential link between specific characteristics (risk aversion, time preference) and the reactions of consumers to nutritional information. The results show that participants react significantly to this information supplied, positively for the pure orange juice and a negatively for orange nectars. In addition, “risk averse” individuals …