Mapping the landscape of urology: A new media-based cross-sectional analysis of public versus academic interest.

Objectives To quantify public and academic interest in the urological field using a novel new media-based methodology. Methods We systematically measured public and academic interest in 56 urological keywords and combined in nine subspecialties. Public interest was quantified as video views on YouTube. Academic interest was quantified as article citations using Microsoft Academic Search. The public-to-academic interest ratio was calculated for a comparison of subspecialties as well as for diseases and treatments. Results For the selected 56 urological keywords, we found 226 617 591 video views on YouTube and 2 146 287 citations in the academic literature. The public-to-academic interest rat…