The popularization of plate tectonics: presenting the concepts of dynamics and time

There have been many attempts to describe and represent the theory of plate tectonics to laypeople. In the context of a study conducted at the request of a museum, we have tried to determine how the concepts of both geological time and the movements of the plates have been reformulated. After having systematically studied in detail publications aimed at more or less educated readers, we have selected a corpus of twelve articles from nine different magazines or journals. Among the different means of expression used by the popularizers, rhetorical figures constitute a significant resource. Procedures based on analogy (metaphor, comparison, analogical reasoning) were brought together in a sing…