Candidate localness and voter choice in the 2015 General Election in England

Previous research has demonstrated a significant relationship between the geographical distance from a voter to a candidate and the likelihood of the voter choosing that candidate. However, models of this relationship may be mis- or under-specified, by not taking into account voters’ perceptions of distance or not controlling for other possible factors related to a candidate’s ‘localness’ which may influence vote choice. Using a two-wave panel survey carried out during the 2015 UK General Election, this article tests a more fully specified alternative-specific multinomial probit model of candidate-voter distance. We show that, although the effect size is smaller than in previous tests, cand…