0000000000421441
AUTHOR
Cetina Iuliana
showing 2 related works from this author
POSITIONING ROMANIA AS A TOURISM DESTINATION BASED ON THE INFORMATION FROM ONLINE TRAVEL GUIDES
2014
Concerned with asserting itself as a unique tourism destination, Romania has spent time and money and has put a lot of hope in choosing its brand elements and secondary associations, forgetting that brands are not built only through advertising. The points of contact through which customers get to know a brand are various: observation and personal use, oral advocacy, interactions with Romania’s citizens, online and mobile experiences, etc. This paper aims to highlight the importance of Romania’s positioning statement, as a tourism destination, based on the information from major online international travel guides, and to argue the harmonization of this approach in differentiating the brand …
ANALYSIS OF STUDENT PERCEPTIONS ON THE QUALITY OF HIGHER EDUCATION IN ROMANIA
2012
This article aims to identify and analyze the perception of students, beneficiaries of educational services in the state and private systems on the quality of higher education services, by using specific tools of marketing research. The perception is a psychological variable influencing consumer behavior.Itis important in the educational services, given the present state of Romanian education, where the educational offer is not correlated with the labor market demand, which can lead to major imbalances in the educational market. The quality of the educational services is a social desirable objective, and its contribution to increased economic efficiency is decisive.