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RESEARCH PRODUCT

ANALYSIS OF STUDENT PERCEPTIONS ON THE QUALITY OF HIGHER EDUCATION IN ROMANIA

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This article aims to identify and analyze the perception of students, beneficiaries of educational services in the state and private systems on the quality of higher education services, by using specific tools of marketing research. The perception is a psychological variable influencing consumer behavior.Itis important in the educational services, given the present state of Romanian education, where the educational offer is not correlated with the labor market demand, which can lead to major imbalances in the educational market. The quality of the educational services is a social desirable objective, and its contribution to increased economic efficiency is decisive.