Sustainability Strategy in SMEs: Conceptualization, Motivations, and Processes for Development and Implementation

Our society is facing major environmental, social, and economic challenges, and Small and Medium Enterprises (SMEs) can play a significant role in tackling these challenges. Sustainability strategy is becoming increasingly important for companies, and SMEs are no different. A sustainability strategy can increase a firm’s competitiveness, bring new business opportunities, and guide a firm to become more sustainable. Yet, little research has been carried towards a better understanding of the conceptualization, motivations, and various pertinent issues with respect to the development and implementation of the sustainability strategy in different SMEs. This study aims to address these open rese…