The Impact of Mergers and Acquisitions and Sustainability on Company Performance in the Pharmaceutical Sector
The primary goal of this study was to determine the impact of mergers and acquisitions (M&
A Comparative Eye Tracking Study of Usability—Towards Sustainable Web Design
Websites are one of the most frequently used communication environments, and creating sustainable web designs should be an objective for all companies. Ensuring high usability is proving to be one of the main contributors to sustainable web design, reducing usage time, eliminating frustration and increasing satisfaction and retention. The present paper studies the usability of different website landing pages, seeking to identify the elements, structures and designs that increase usability. The study analyzed the behavior of 22 participants during their interaction with five different landing pages while they performed three tasks on the webpage and freely viewed each page for one minute. Th…