Campsite choice and the camping tourism experience: Investigating decisive campsite attributes using relevance-determinance analysis
Abstract Camping tourism represents a growing part of the overall tourism industry. Despite this fact, this form of tourism has so far been rather neglected by tourism and hospitality research. Using a case study of a major campsite operator in the coastal part of Croatia, this study thus aims to contribute to the understanding of this specific tourist segment. In particular, a relevance-determinance analysis is conducted to reveal most decisive attributes for campsite choice, on the one hand, and for the actual campsite experience, on the other hand. Overall, the results provide valuable insight to practitioners, especially for the purposes of campsite marketing and experience management.
Identifying Drivers of Destination Attractiveness in a Competitive Environment: A Comparison of Approaches
Abstract This study applies a demand-side analysis framework to assess drivers of destination attractiveness in consideration of competitor destinations. The framework, consisting of a relevance–determinance analysis (RDA) and a competitive-performance analysis (CPA), is further benchmarked against competing variants of importance–performance analysis (IPA). As this study reveals, the RDA+CPA framework significantly outperforms the IPA approaches with regard to the level of detail and validity of recommended managerial action. In particular, this study reveals that the original IPA framework of recommendations is not compatible for use with attributes that are characterized by large discrep…