0000000000429715

AUTHOR

Darko Prebežac

0000-0003-4856-4668

showing 2 related works from this author

Campsite choice and the camping tourism experience: Investigating decisive campsite attributes using relevance-determinance analysis

2017

Abstract Camping tourism represents a growing part of the overall tourism industry. Despite this fact, this form of tourism has so far been rather neglected by tourism and hospitality research. Using a case study of a major campsite operator in the coastal part of Croatia, this study thus aims to contribute to the understanding of this specific tourist segment. In particular, a relevance-determinance analysis is conducted to reveal most decisive attributes for campsite choice, on the one hand, and for the actual campsite experience, on the other hand. Overall, the results provide valuable insight to practitioners, especially for the purposes of campsite marketing and experience management.

Camping tourism ; campsite management ; tourist experience ; relevance-determinance analysis.business.industryStrategy and Management05 social sciencesTransportationDevelopmentHospitalityTourism Leisure and Hospitality Management0502 economics and business050211 marketingRelevance (information retrieval)BusinessMarketingExperience management050212 sport leisure & tourismTourismTourism Management
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Identifying Drivers of Destination Attractiveness in a Competitive Environment: A Comparison of Approaches

2016

Abstract This study applies a demand-side analysis framework to assess drivers of destination attractiveness in consideration of competitor destinations. The framework, consisting of a relevance–determinance analysis (RDA) and a competitive-performance analysis (CPA), is further benchmarked against competing variants of importance–performance analysis (IPA). As this study reveals, the RDA+CPA framework significantly outperforms the IPA approaches with regard to the level of detail and validity of recommended managerial action. In particular, this study reveals that the original IPA framework of recommendations is not compatible for use with attributes that are characterized by large discrep…

MarketingAttractivenessConsumption (economics)Knowledge managementbusiness.industryStrategy and Management05 social sciencesLevel of detail (writing)Attractiveness ; Competitiveness ; Importance-performance analysis ; Relevance ; DeterminanceCompetitive advantageAction (philosophy)Tourism Leisure and Hospitality Management0502 economics and businessEconomics050211 marketingRelevance (information retrieval)Business and International ManagementMarketingDimension (data warehouse)business050212 sport leisure & tourismTourism
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