0000000000429747
AUTHOR
Paul A. Pavlou
Big data and business analytics: A research agenda for realizing business value
Author's accepted version (post-print). Available from 19/11/2022.
Exploring the relationship between big data analytics capability and competitive performance : The mediating roles of dynamic and operational capabilities
A central question for information systems (IS) researchers and practitioners is if, and how, big data can help attain a competitive advantage. To address this question, this study draws on the resource-based view, dynamic capabilities view, and on recent literature on big data analytics, and examines the indirect relationship between a firm’s big data analytics capability (BDAC) and competitive performance. The study extends existing research by proposing that BDACs enable firms to generate insight that can help strengthen their dynamic capabilities, which, in turn, positively impact marketing and technological capabilities. To test our proposed research model, we used survey data from 202…