The Upsides and Downsides of High Self-Control: Evidence for Effects of Similarity and Situation Dependency

High trait self-control is generally depicted as favorable. We investigated whether this holds for social perception. Using vignettes, we tested whether a person with high self-control is 1) preferred as a partner for all or only certain social situations, 2) perceived as less likeable than a person with low self-control, 3) liked more if the person is female and the behavior thus fits the sex-stereotype, and 4) perceived differently from a person with low self-control with respect to a wide range of adjectives used to describe personality. Competing theories are presented for each area. Results indicate that although high self-control is associated with a wide range of socially desirable t…