0000000000441597
AUTHOR
Gina-maria Moraru
An integrative approach of the marketing research and benchmarking
The accuracy of the manager’s actions in a firm depends, among other things, on the accuracy of his/her information about all processes. At this issue, developing a marketing research is essential, because it provides information that represents the current situation in organization and on the market. Although specialists devote the marketing research exclusively to the organizational marketing function, practice has shown that it can be used in any other function of the company: production, finance, human resources, research and development. Firstly, the paper presents the opportunities to use the marketing research as a management tool in various stages of creative thinking. Secondly, bas…
Barriers in organizing the Romanian firms in responsibility centers
In the current turbulent business environment, the big and medium enterprises must organize their activity in order to face new challenges. One of the organizational forms that can stimulate the performances of the firms is the one in responsibility centers. This paper addresses the issue of the responsibility centers starting from the possibility of using benchmarking before and after the implementation of this organizational form. After highlighting the advantages of the responsibility centers, we presented a study made in Romanian big and medium organizations, regarding the barriers in the design and implementation of this organizational form. The main causes that determine Romanian mana…
Benchmarking in Romanian industrial environment
Benchmarking is a managerial tool that can assist the organizational change and the innovation. The paper aims to discover the degree in which Romanian managers in various industrial fields use this modern tool in the improvement of business strategy or organizational processes. In this context, we presented some results of a selective research made in Romanian industrial environment. The respondents were experts in creativity management and benchmarking, acting in big, medium or small enterprises. They offered many solutions for increase the rate of use of benchmarking and creativity couple in the management of Romanian organizations.
The Importance of Respecting the Psychological Contract by Managers
The paper wants to be an alarm signal that non-compliance with the psychological contract by managers can negatively affect the organizational climate. The paper starts with a selection of the most important aspects of the literature on the psychological contract. The results of this study from secondary sources are interpreted in terms of the current socio-economic context, showing the possible negative influences of economic crises and pandemics such as COVID-19 on compliance with the psychological contract in organizations. The situations of violation of the psychological contract by the management can be numerous in this context. Therefore, the paper then presents an exploratory researc…
Proposals for a More Creative Education System
The present paper supports the necessity of adapting any modern education system to the growing demand for creative specialists in all fields of activity. In this context, we appreciate that an education system that develops students’ creativity can be characterized as a creative system. In the framework of extensive research on creativity management we have developed over the last few years, one of the goals was to discover several ways to improve the education system. From the perspective of educational work in the academic environment, we believe that stimulating student group creativity is essential for their development as future specialists and for their successful integration in orga…
Potential Resistance of Employees to Change in the Transition to Industry 5.0
The unprecedented evolution of the technological environment inevitably generates resistance to change in the population. The paper aims to detect these resistances in the conditions of a future transition to Industry 5.0. Firstly, we present the results of a bibliographic study of the specialized literature, in order to answer the dilemma of the existence or absence of the differences between the two concepts, that of Industry 4.0 and that of Industry 5.0. Secondly, the paper contains the results of an online survey based on a questionnaire conducted among employees in the central area of Romania. The research is related to the employees’ perception on the possible evolution of the economi…
Methods of project management used in small and medium enterprises
Abstract The paper presents the most important methods of project management and general management used in small and medium enterprises in the central area of Romania, as well as the degree of their use. Therefore, we have developed a research based on questionnaire in small and medium enterprises from various fields, in order to find how their managers combines these methods and which ones are used more frequently. Unfortunately, our research has found poor or mediocre use of project management methods, as well as most of the general management methods. Training employees of enterprises in project management field, hiring experts in management, or developing post-graduate courses in this …
Changes Required in Organizing the Creativity Management in Romanian Firms
Resource management – both as a discipline and as a practice – has always emphasized the efficiency of their use. Current business conditions imply a profound change in the relationship between tangible and intangible resources. Increasing the share of creativity in the resources of any company in recent years has led to an increase in the share of creativity management in the overall management of organizations. But the sustainable development of a business depends on the way in which management exercises its functions over all resources. Thus, the ways that management chooses to organize this inexhaustible resource that is creativity are essential for business development. Based on a rese…
General model for boring tool optimization
Optimizing a tool (and therefore those for boring) consist in improving its performance through maximizing the objective functions chosen by the designer and/or by user. In order to define and to implement the proposed objective functions, contribute numerous features and performance required by tool users. Incorporation of new features makes the cutting tool to be competitive in the market and to meet user requirements.