0000000000460469

AUTHOR

Eduard Brandstätter

showing 1 related works from this author

On the influence of context-based complexity on information search patterns: An individual perspective

2014

Although context-based complexity measured as the similarity and conflict across alternatives is dependent on individual preference structures, existing studies investigating the influence of context-based complexity on information search patterns have largely ignored that context-based complexity is user- and preference-dependent. Addressing this research gap, this article elicits the individual preferences of decision makers by using the pairwise-comparison-based preference measurement (PCPM) technique and records individuals' search patterns using eye tracking. Our results show that an increased context-based complexity leads to an increase in information acquisition and the use of a mor…

Process (engineering)Cognitive NeuroscienceEconomics Econometrics and Finance (miscellaneous)Experimental and Cognitive PsychologyContext (language use)Task (project management)Behavioral NeuroscienceConstant (computer programming)decision strategiesEyetrackingSimilarity (psychology)preference measurementdecision behaviorApplied PsychologyeyetrackingDecision strategiesPerspective (graphical)context-based complexityPreferenceNeuropsychology and Physiological PsychologyDecision behaviorBusiness Management and Accounting (miscellaneous)Eye trackingContext-based complexityPsychologySocial psychologyCognitive psychologyPreference measurement
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